Our Journey

Our Humble Roots

Cheng Yong Credit Enterprises Pte Ltd, incorporated in 1978 is an established subsidiary of Cheng Yong Investment Holdings Pte Ltd. The journey started in 1993 when our founder Mr Neo started his business in used-car trading and exports with his company Cheng Yong Supreme. After successfully taking the business from strength to strength, Mr Neo launched Prime Cars – a one-stop service for discerning car buyers in Singapore.
In 2007, Mr Neo won the conveted Entrepreneur of the Year Award that further validates the strength and reliability of Prime Cars as the choice of Singapore consumers. Prime Car Rental & Taxi Services Pte Ltd (Prime Taxi) started in 2007 using petrol and Compresses Natural Gas (CNG) bi-fuel models. As proof our our solid industry presence and sterling reputation, we were one of the first companies to receive the CaseTrust-SVTA accreditation in 2008.

CaseTrust-SVTA Accreditation

Being one of the pioneer batch of companies to receive the CaseTrust-SVTA accreditation in 2008, we continued to build up our reputation and trust in our customer’s hearts and minds.

In the recent years, we began to focus our core services in the sale of brand new imported continental cars and luxury Japanese cars.

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