Our Core Values

Prime

Our first value is our very own name, which stands for ‘first in importance’ and ‘of highest quality’. We place you, our customer, first in our hearts and minds and offer only the best selection of quality cars at great value to you.

Responsibility

Our customers are our utmost priority. It is our basic yet important responsibility to deliver your car on-time and in tip-top condition. We ensure that your car is properly tested and safe to drive to keep you and your family well assured. We are always ready to provide dedicated car care and servicing should the need arises.

Integrity

We earn reputation our customer’s trust through our sincerity and fair practices. Being one of the first companies to be awarded the Case-Trust-SVTA accreditation, you can be sure that we are transparent in serving our customers.

Motivation

We build our strength through our belief – that we exist to serve our customers well and in the long run. As such, our primary motivation is to be there for you, not just for that immediate sale, but also for your next car buy, and for your many recommendations to come.

Excellence

We are driven to achieve service excellence to meet the mark. We actively seek our customers’ feedback to constantly improve on our service standards.